Net Insight

THE Assignment

Create a family of logos for the three main products from Net Insight – Sye, Nimbra and Scheduall, that will work together without overpowering the Net Insight logo. 

Process

I started from the fonts that were already in the graphic profile and modified them gently. The clear colors are taken from and inspired by Net Insight’s main logo. It was important that the logos should be clearly distinct from each other but at the same time fit together when they were placed together. And that they would work hierarchically alongside the company’s main logo.

Colors

The products were each given a clear color scheme inspired by Net Insight’s logo.

Dynamic and scalable

Since they should be used in a wide range of layouts it was important for the logos to be flexible without loosing its identity. 

Many extensions

The logos would need to work with many different types of extensions. Nimbra for example has a variety of different types of sub-products that each have their own variant.

About Net Insight

Net Insight AB is a network equipment company that is listed on the Stockholm Stock Exchange. Revenue for the full year 2023 amounted to SEK 559.4 million. The company develops and sells equipment for fiber optic networks. The customers are mainly TV companies, production companies, cable TV operators and telecom operators in Europe and North America. Just after my work on the Sye Streaming Services brand, that product was sold to Amazon.